SMS Inbound

How to achieve a fundraising permit for SMS

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FAMILIARISE YOURSELF WITH THE FRAMEWORK AGREEMENT - "RAMMEAFTALEN"

To receive premium-rate SMS donations, you must comply with the Framework Agreement ("Rammeaftalen")– an agreement between the four Danish mobile network operators which sets out the rules for how much you may charge, how often, and what information you must provide to donors.

We therefore recommend becoming familiar with the following:

  • Donation limits

  • Information requirements

  • Fundraising permit for donations via SMS

It is also important that you hold a fundraising permit for donations via SMS.
If you are a member of ISOBRO, you only need to apply once for both SMS and a new shortcode. If you are not a member, you must apply each year and for every keyword you wish to use.

How to apply

First, download our application template at the bottom of this guide. Complete the application, and once it is filled in, send the signed version back to us at support@onlinefundraising.dk

Guide to the application fields

In your application, you will need to provide details in the following areas:

  • Relevant collection type: There are two collection types – one for donations with a humanitarian purpose, and one for all other types of collections.

  • Is the collection VAT exempt? Are you exempt from paying VAT on funds raised? If you represent an NGO, tick “Yes”.

  • Is the collection combined with a competition? If you are running a campaign with the keyword, tick “Yes”.

  • Is the collection combined with a competition in a nationwide radio or TV programme? If you are running a national appeal on TV or radio, please contact us immediately, as the application process may take more than two months.

  • Collection starting date: When will the collection start?

  • Collection stop date: When will the collection end? You may set this to a maximum of one year ahead.

  • Shortcode: The four-digit number donors or members send their message to. If your organisation does not have its own shortcode, you can use OnlineFundraising’s SMS service, which operates on 1217, 1416, or 1962. Please ask if you are unsure.


You may be eligible for a reduced transaction fee charged by 4T for a premium-rate SMS. This applies if your keyword is used to receive donations for a humanitarian organisation. In that case, an application can reduce transaction costs from 14% to 3%.

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