Communication

Introduction to Merge Tags

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In any communication with your recipients, it's crucial to personalise the message by incorporating details about the specific donor or members and their payment. This is where merge tags come into play, which are predefined dynamic codes that seamlessly integrate content.

The merge field names are predefined to ensure smooth data flow within OnlineFundraising and onward to your CRM system. Additionally, you can define extra merge fields, for example, if you want a form to be filled out with extra information that should be saved in your CRM system. It could also be additional information on a campaign, such as the name of the ad the end-user is coming from.

This article provides an overview of the predefined fields that you can use across platforms.

Payment Information

Merge tag  Meaning Example
date Date 2023-9-20
time Time 12:44:20
amount Amount 7.95
amountVat Beløb including VAT 7.95
amountTotal

Total amount (e.g. single donation + recurring, combined)

7.95
currencyCode Currency DKK
paymentType Payment Type Recurring
paymentTypeTranslated  Payment Agreement  Payment Agreement
paymentMethodType Payment Method Card
paymentMethodTypeTranslated Payment Method Card
recurringStartDate Start date for recurring agreement 2023-9-20 12:33:20
recurringFrequency
Frequency of recurring agreement Monthly
recurringFrequencyTranslated
Frequency og recurring agreement Monthly
paymentGatewayTransactionId
Transaction ID on gateway 1234
paymentGatewaySubscriptionToken
Subscription ID on gateway 1234
subscriptionGuid
Subscription ID xxxx-yyyy-zzzz
purposeName
Purpose Donation
agreementName
Agreement Membership
contactType Type of contact, you can determine more individual, Business
message Message  
successReturnPageUrl
Page redirected to upon completed transaction  

 

Donor/member information

companyName
Company name Jane Handel A/S
businessCode
CVR Number 12345678
name
Full name (if used) Jane Doe
firstName
First Name (if used) Jane
lastName
Last Name (if used) Doe
nationalId CPR number without '-' 0101201222
email
Email janedoe@domain.ltd
phone Phone Number 11223344
address
Address Finsensvej 6E
postCode Postcode 2000
city City Frederiksberg
countryCode Country Code DK
 

Organisation Information (merged from Settings)

organisationName
Organisation Name Our Organisation
organisationAddress
Organisation Address Finsensvej 6E
organisationPostCode Organisation Postcode 2000
organisationCity Organisation City Frederiksberg
organisationWebsite Organisation Website www.org.dk
organisationBusinessCode Organisation CVR number 123456789
organisationEmail Organisation Email medlemsservice@org.dk
organisationPhone Organisation Phone Number  22334455

To incorporate these merge tags, you can either select them directly in the user interface or manually insert {{merge tag name}} into the text.